The hectic world of Public Relations is fun and exciting. Ask any PR Professional what they like best about PR, they may say that every day is different. Whether you are at a media event or handling a crisis situation, no two days are the same. That being said, here’s a typical day in the life of a PR Professional:
1) Mornings are for reading the news and monitoring for your clients.
Take an hour every morning to read the most popular news outlets, including The New York Times, USA Today and The Wall Street Journal. I like to wake up each morning and watch The Today Show and Good Morning America to see the trending topics. I always keep my clients in mind as I scour the headlines and see where they can fit into the news. This allows me to be creative with my pitches, which brings me to the next point…
2) Mid-morning is time for media outreach and writing press releases.
Pitch, pitch, pitch! Reaching out with a solid pitch first thing in the morning is usually the best, depending on the journalist. The best time to send pitch emails is when the journalist is reviewing their inbox and this tends to be in the morning. Your email message is more likely to catch a journalist’s attention before 11 a.m. Of course, you have to keep in mind their schedules and deadlines. You never want to pitch a producer when their show is on the air. Don’t be afraid to call and ask a member of the media when the best time of day to reach them.
3) Afternoons are reserved for conference calls and responding to emails.
Being in constant communication with your clients is key. Whether it’s a conference call or an in-person monthly meeting, it’s important to have regular status updates with your clients so everyone is clear on goals, deliverables and deadlines. I typically reserve the afternoon to respond to emails. This is known as email chunking. Chunking reduces the time needed for switching between tasks and encourages focus. When you are looking at emails all day, it is hard to concentrate on the task at hand. When I get to the office, I respond to urgent emails and flag others that can wait until the afternoon. Resisting the urge to check email can be difficult, but it allows you the time to write, plan and be creative for your clients.
*Since we are a Miami PR Firm, 3:05 p.m. means cafecito time. It’s important to take a break, have a laugh with your co-workers and power up with Cuban Coffee for the rest of the day.
4) In the early evening, recap your successes and plan for tomorrow.
I like to wind down my day by recapping what went well that day and also planning for the next day. For example, if I have a client meeting the following day, I draft the agenda points I’d like to cover in the meeting. If I had a conference call earlier in the day, I immediately summarize the topics we covered and jot down the action items I need to jump on first thing in the morning. This way, it is fresh in my mind and it allows me to leave the office stress-free. Plus, identifying the top three items I like to accomplish the next day means I can dive right into my to-do list in the morning.