In today’s competitive business environment, banks and financial services firms need an ongoing PR, social and digital media communications plan in place to not only raise their profile, but to support their overall sales initiatives. Banks and financial institutions need to stay one step ahead by constantly evolving their marketing strategies. Here are five strategies to implement in order to connect with existing and new customers, generate leads and support sales efforts.
Social Media & Digital presence is a must. Whether its Facebook or LinkedIn, financial services companies need to be active on social media. With 68% of all Americans reported as Facebook users, and 76% of all Facebook users visiting the site on a daily basis, companies need to be visible on social media platforms with editorial content and digital advertising. If you don’t have the time, seek professional help to assist with executing a well thought social media campaign that will drive quality traffic to your Facebook business page and website.
Support or Sponsor Events. Sponsoring events provides financial institutions the opportunity to put their name in front of a lot of potential clients and make true connections. Furthermore, it shows that financial companies are investing in and support their local community. People welcome personal connections with their financial firms or personal financial advisor. Potential customers want to put a face to a name to feel like they can trust the financial organization with their money.
Consider creating a “Lunch & Learn” Series. Invite different speakers to come in and talk about different topics of interest within the financial industry. Market the lunch and learn series via a newsletter with current customers or consider purchasing a list of potential clients your company is interested in pursuing. During the lunch series, talk about all the different aspects of the financial industry. This type of marketing event will elevate your profile in the community and position your financial organization as an expert thought leader.
Have a financial expert readily available for media interviews. By regularly contributing expert commentary or insights to media outlets – newspapers, magazines, television or radio interviews- this tactic positions your financial organization as the ‘go to’ source matter expert. Once these media interviews publish or broadcast, be sure to share and leverage them as a marketing tool. For example, if there was a story on financial planning or investing that your company was featured, share that news article with your current clients or prospects.
Be active in the local business community. Get involved in your local community with local chambers of commerce or business groups your current clients frequent. The best leads often come from networking opportunities where you can meet other business owners and potential clients. A PR agency can facilitate business introductions if you need assistance with networking.
Whether it’s getting your company’s name into mainstream media or engaging in social media platforms, having a customized integrated marketing communications plan in place allows firms to connect with customers and grow their company. Contact an experienced public relations agency for further in-depth information on how financial services firms can gain exposure and increase revenue.