Having represented hundreds of companies over the course of our 29 years in business, there are certain themes that we have noticed that repeat themselves when it comes to public relations, marketing and social media. No one is immune to a crisis, but there are 5 situations you can avoid or [...]

Picture this: you are the successful business owner of an established company that has been around for 20+ years. Your marketing strategies are good, enough people know about your business and things have been (mostly) smooth sailing throughout the years. When one of your employees brings up the [...]

If you’ve been in business for half a decade or more, you are keenly aware of social media. We occasionally find that clients who have been in business for much longer than that are not as knowledgeable about the maturity of social media and its advertising reach as a paid segment of any marketing [...]

In today’s competitive business environment, banks and financial services firms need an ongoing PR, social and digital media communications plan in place to not only raise their profile, but to support their overall sales initiatives.  Banks and financial institutions need to stay one step ahead by [...]

5 Things that Still Hold True in PR

In the midst of the latest sponsored social media metrics and podcasts, Facebook live posts and Twitter crisis, there are a few things that remain as true as when I embarked on my career in Public Relations and Marketing 37 years ago. Yes, we used typewriters, soon after computers, had crinkly fax [...]

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