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What is Public Relations and How Can It Help Your Business

Oct 18, 2019

Picture this: you are the successful business owner of an established company that has been around for 20+ years. Your marketing strategies are good, enough people know about your business and things have been (mostly) smooth sailing throughout the years. When one of your employees brings up the idea of hiring a public relations agency, you think “What do I need a public relations agency for?” or “Don’t you only hire a public relations agency when you have a crisis?” These are fair questions, considering that most high-level executives don’t have a clear understanding of what public relations is – and that’s okay. As Miami public relations professionals, it is our job to tell your story. While you may be a great business owner, we are your marketing strategists. 

According to the Public Relations Society of America (PRSA), public relations can be defined as a “strategic communication process that builds mutually beneficial relationships between organizations and their publics.” By liaising with the media, engaging on social media and working with influencers, PR professionals act as the bridge between the client and the public. 

Public Relations also tends to get confused with advertising. Whereas advertising is paid media, public relations is earned media. This means that PR professionals work to persuade journalists to write a positive story about your brand, but there is no guarantee. When a PR professional secures a positive media placement for your brand, it helps your business build credibility. 

So, how can public relations be effective in supporting your business goals? By implementing an integrated public relations/ digital marketing campaign, public relations agencies can assist with brand visibility, credibility, supporting sales and generating leads. This may consist of:

  • Branding
  • Media Relations
  • Media Training
  • Digital Advertising
  • Social Media Strategy and Management
  • Direct Email Marketing
  • Corporate Communications
  • Crisis Communications
  • Community Relations

Whether your business is new or long-established, public relations is a key component of any company’s growth strategy. It’s your story, but we help you shape it, communicate it and build positive public perception around it. 

About Us: The Conroy Martinez Group leads our clients in strategic public relations, marketing and social media campaigns that work. For almost 30 years, our Miami PR firm has paved the way when it comes to integrated communications campaigns. We help you tell a story that translates to success.