The Goal was to create as much awareness as possible to support the ongoing sales team efforts. The Conroy Martinez Group conducted an aggressive media relations campaign on behalf of Lennar.  The agency worked with the client to create a media preview event at one of the homes to give press a sneak peak of the NextGen home concept.  Dozens of media were invited to tour the new home concept and speak with Lennar spokespeople.  The firm helped publicize this new home that was filling a need.  According to the Pew Research Center, there was and still is a higher percentage of young adults aged 25 to 34 living with their parents than at any time since the early 1950s.  Older parents have begun moving in with their adult children at increasing rates too.  To satisfy the evolution of the ever-changing home, Lennar created the NextGen - The Home Within a Home®. This intelligent home design includes a separate private suite with its own entrance, living area, eat-in kitchenette, bedroom, bathroom and laundry area. This private suite could be integrated into a home’s living space or kept as a private living quarter.  All Next Gen homes have a private entry door for the suite as well as an interior door connecting to the main home.  The first community in South Florida to feature the Next Gen Home concept was in Homestead in the Lennar Napa Collection at the Vineyards.  The community featured the Next Gen product in 60 percent of the homes.