Consumer Products

Consumer products PR and product launches are a large part of The Conroy Martinez Group practice. The Florida PR firm has handled national and regional launches resulting in extensive media coverage and brand awareness.

National companies have found our work to be innovative and results oriented. We carefully work with clients to determine key geographic markets and target the ideal consumers with the right massage to encourage them to try the brands we represent.

We've introduced consumer beverages regionally and nationally, ranging from Coca Cola to Simply Orange Juice, and Bacardi to Hiram Walker and Jim Beam Brands, as well as Minute Maid Products. Other areas include clothing items, OTC drugs and a national app-based delivery service entering the US market -- The Miracle Bra, Aubio Cold Sore Medicine and Lip Balm and ASAP Delivers.

Case Studies - Consumer Products

Florida Launch of Simply Orange Brings Success to the New Product

Fresh from a successful launch in the northeast U.S., The Minute Maid Company sought to launch Simply Orange, a not-from-concentrate orange juice, into the Florida market.

Agency Launched Aubio Cold Sore Medicine to the National and B2B Media

Entering a market long- dominated by a single brand was a daunting task for Aubio Life Sciences to undertake.

Building Brand and Loyalty for Coca-Cola’s Telenovela Club

The Conroy Martinez Group worked with the Coca-Cola Corporation to promote their Telenovela Club targeting the Hispanic U.S. marketplace in key Spanish-language markets.

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